Schedule of Speakers

8:30 AM Welcome to JobCamp4

Todd Nilson, SPR Companies, GoIndigo, JobCamp Founder
Farmers Insurance Main Stage

You will learn:

What to expect from the day
How to make the most of your JobCamp experience
The importance of being open to serendipity

9:00 AM GENERAL SESSIONS

Confessions of an Ex-recruiter
Angela Harris, ASHconsulting, ASQ
Farmers Insurance Main Stage

You will learn:

What a recruiter really thinks
How technology affects your job search process
The impact the legal system can have on your job search

You 2.0—Social Media for Job Seekers
Shannon Steffen, SKS Designs
Room 1

You will learn:

The importance of setting goals
How to use time spent online efficiently
How to convey the personality employers seek

Accountability Groups
Patrick Metzker, The Hawk Group
Room 2

You will learn:

What an accountability group (AG) is
How to form an AG
The benefits of being part of an AG

Success Camp: Believe It! Be It! Work It!
Amanda Guralski, bizMe.biz
Room 3

You will learn:

How personal branding can affect you in business
How to feel trendy, chic, and professional in your work attire
Tips for using accessories to make a statement

10:00 AM GENERAL SESSIONS

That Brand Called You Inc.
Nate Amack, Farmers Insurance
Farmers Insurance Main Stage

You will learn:

How to tap into the “winning edge” inside you
How to become CEO of your brand
Tips for becoming a local celebrity in your hometown

It Is No Longer About the Killer Resume
Robert Bachman, 40Plus of Southeastern Wisconsin
Room 1

You will learn:

How to turn your resume into your sales brochure
Methods for becoming a marketer of you, the product
Techniques for effective networking

Five Super Strategies for Getting Hired Using LinkedIn
Michael Phelps, Phelps Research Services
Room 2

You will learn:

How to brand yourself to be found faster and more frequently on LinkedIn
What recruiters look for when they use LinkedIn
Creative strategies for finding decision-making hiring managers on your own

How to Rebuild Your Network in Five Minutes per Day
Wendy Terwelp, Opportunity Knocks of Wisconsin, LLC
Room 3

You will learn:

How to reconnect with your network, both online and off
Who to reconnect to (and who not to)
Fast and easy ways, including social networking tips, to follow up and make your network thrive
The one secret that ensures your network is there for you when you need it

11:00 AM GENERAL SESSIONS

Leverage Your Potential
Christine McMahon, CMA
Farmers Insurance Main Stage

You will learn:

The importance of disciplining your thought habits to support your success
How to get unstuck and on purpose
How to define your personal brand to leverage your talent

Stop Hitting Your Head With a Hammer–The Search from the Hiring Manager View
Jim Trainor, JellTech Consulting
Room 1

You will learn:

How to develop direction in your job search
Specific job search “tricks”
How to infuse the search with excitement

Vital Link to Getting Hired: Communicating AccomplishmentsHeather Nilsen and Amy Hansmann,Dept. of Workforce Development – Job Service
Room 2

You will learn:

How to identify and quantify career accomplishments
How to communicate accomplishments
How earning a National Career Readiness Certificate can enhance your career and academic achievements

Roll It, Take It, Leave It, Move It: Know Your Employer Rollover Plan Options
Jodie Lane,Edward Jones Investments
Room 3

You will learn:

The five most common retirement plan distribution options
How to avoid having the IRS withhold 20 percent of your retirement distribution
Special considerations when owning employer stock
How to factor taxes, penalties, and investment options into your decision

12:00 PM GENERAL SESSIONS

How to Cultivate Optimism and Luck When You're Feeling Down and Out
Laura Parrino Byxbe, Right Management
Farmers Insurance Main Stage

You will learn:

How to identify self-sabotaging behaviors and beliefs
The role of luck and attitude in creating your reality
How to engage in “possibility” thinking

Trends in Marketing: Where We Are; Where Are We Going? Barbara Maldonado, Legacy Marketing Partners; Daniel Haase, Responsys; Beth Rosen, 4 Keys Media, Inc.; Bill Finn, Finn Digital
Room 1

You will learn:

The latest mobile, email, social, and digital trends in marketing
Resources to stay on top of trends
How to catch up quickly if you haven’t used the latest in-demand skills in campaigns

Preparation + Opportunity = Success. Are you prepared for opportunities?
Pete Pavone and Ron Lonzo, Bryant & Stratton College
Room 2

You will learn:

What the job outlook is and where the jobs are
How to find opportunities
How to prepare for those opportunities

The Interview—How to Make a Great Impression
Nicole Francis, Manpower
Room 3

You will learn:

How to prepare for an interview
What to say and not to say during the interview
How to end an interview

1:00 PM GENERAL SESSIONS

That Brand Called You Inc.
Nate Amack, Farmers Insurance
Farmers Insurance Main Stage

You will learn:

How to tap into the “winning edge” inside you
How to become CEO of your brand
Tips for becoming a local celebrity in your hometown

Connecting Your Job to Your Passions
James Carlson, Bucketworks
Room 1

You will learn:

How to identify your values
How to clarify your passions
How to ask interviewers questions that connect with your values

Develop Your Job Search Strategy
Laura Ingalls, Career Momentum
Room 2

You will learn:

How to build a job search road map
How to target companies of interest
Strategies to penetrate the hidden job market

Keeping Your Skills Fresh and Marketable
Jill Perlberg, MyPath
Room 3

Skill training doesn’t have to be expensive—sources for online training and skill development
Going back to school vs. certification—the truth about MBAs, undergrad degrees and certifications
How to incorporate continued learning on the resume

2:00 PM GENERAL SESSIONS

Power Formula for LinkedIn Success
Wayne Breitbarth, Power Formula LLC
Farmers Insurance Main Stage

You will learn:

The Power Formula for LinkedIn success for job seekers
Which LinkedIn features and tools are must-haves
What should be on your LinkedIn profile

Pitch You! A Personal Branding Workshop
Johonna Duckworth, Creative Images
Room 1

You will learn:

How to make sure your image communicates competence
Seven essentials for every personal branding tool kit
The importance of having a personal mission statement

Resume 101
Michael Ganiere, Johnson Controls
Room 2

You will learn:

How to present “weak” information confidently
How to design a purposeful layout
How to write your resume with the reader in mind

Managing the Job Search Campaign by Working Smart with Time to Spare
Craig Bodoh, Personal Effectiveness Plus
Room 3

You will learn:

How to manage time
Ways to create more time

3:00 PM GENERAL SESSIONS

The Culture Index Survey
Nate Amack, Farmers Insurance, and John Puffer, Culture Index
Farmers Insurance Main Stage

You will learn:

How to discover your potential that lies within
What type of career best suits your traits and personality
Keys to understanding the people around you

Power Beyond Measure
Dan Bell, Cardinal Stritch University
Room 1

You will learn:

How to transcend fear
The importance of healing the hurt
The keys to accomplishing extraordinary results

Creating Evergreen Income Streams
John Grozik, Digital Campfires Foundation
Room 2

You will learn:

How to explore opportunities to generate income from your interests, abilities, and efforts
What affiliate marketing is, and whether it is worth the effort
How to evaluate Internet marketing “opportunities”

Writing Strategically to Give Your First Impression Lasting Impact
Kari Burton-Swietlik, Bryant & Stratton College
Room 3

You will learn:

How to fine-tune your tone to sound more positive
How to grab employers’ attention by using direct language
How to market yourself to employers by focusing on what’s important to them

4:00 PM GENERAL SESSIONS

What's Your Sway Factor?
Sima Dahl, Parlay Communications, Marketing Job Wire
Farmers Insurance Main Stage

You will learn:

How to reinforce your online personal brand
The connection between offline and online networking
Best practices for social media time management

Turn Your Interview Into a Working Meeting
Andy Lester, The Working Geek
Room 1

You will learn:

Your primary goal at the interview
How to use the power of stories to communicate what self-description cannot
Five dreaded questions you must be able to answer, and how to answer them without fear

Preparation + Opportunity = Success. Are you prepared for opportunities?
Pete Pavone and Ron Lonzo, Bryant & Stratton College
Room 2

You will learn:

What the job outlook is and where the jobs are
How to find opportunities
How to prepare for those opportunities

Become the Creator in Your Life
Pat Sorcic, Bryant & Stratton College
Room 3

You will learn:

To be more conscious of how you react to situations like being unemployed
How to choose the Creator role over the Victim role
To use opportunities like JobCamp to unleash the Creator within you